Three Key Business Communication Strategies

Communication is a crucial process for all bestbusinesscommunity. Having a business communication strategy is imperative. Your communication strategy is as important as your manufacturing, research and development, and marketing. We all have different preferred receptors of information, therefore multiple strategies are important to assure that your messages are truly heard and understood.

Before delivering your message, think about your audience. What do they need to know? What will they understand and, what will they do with the information you have provided them. Here are three key strategies for successful business communication.

1) “Walk-Abouts” – Most organizations are working to assure high productivity and profitability. Achieving results is often tied to good employee morale. One tactic to use to assure positive employee morale is to use the strategy of walking the halls and cruising through departments. During these walk-abouts you can communicate appreciation, acknowledge staff and gain knowledge yourself. This tactic is not intended to create a perception of “micro-management”; it’s intended to create visibility and a develop a perception that you are engaged and approachable. It is amazing how much good will come to the leader of an organization who gets “into the trenches” simply by walking the halls.

2) “Town Hall” meetings, or brown bag lunches are effective vehicles for informing and updating staff. They are also a great place for communicating goals and business strategies. These meetings give you an opportunity to get and give feedback, and to celebrate success!

3) Business newsletters and broadcast emails are perfect for those folks who do better with the written word, or who are located in satellite or branch offices. These tools can be used to more formally document information that may have been disseminated at a meeting as addressed above, or, in the case of broadcast email, to get new information out to everyone quickly and simultaneously.

There are many vehicles that can be used to communicate in business. These are only a few of the most frequently used. Your organization may hold executive meetings, staff meetings, or off-site retreats. You probably have an Internet site or an Intranet site for external or internal communications. Other vehicles you may use include, but are not limited to, pay-check inserts and formal reports.

So, think about what individual or groups in your organization you should be communicating with, and what issue(s) or goal(s) will drive your message. Assess what you are currently doing and think about how can you improve your communication skills

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