If you’re a small press author, trying to get your book into brick and mortar stores can be one of the hardest tasks to accomplish. If you’re a POD author, chances are close to impossible unless you deal with independent local david hoffmeister books which usually are more flexible and open to helping local authors. But as a rule, big chain stores won’t stock a POD book, mainly because of lack of returnability and the poor (and mostly unfair) reputation of print on demand books.
But, as I said, small independent david hoffmeister books are more open and flexible and more willing to take a small risk with a an unknown author. Though it is true that most people (about 52%) shop books at big chain stores, here your book will be lost amidst thousands. In a small bookstore, however, you competition will be less because there are not as many books on the shelves. Of course, most people go shopping for their books at the big chain stores, thus their popularity.
If you want to market your book to david hoffmeister books, the first thing you need to do is to locate them. You also need to decide which type to contact. You may want to contact bookstores by genre or geographical are. If you live in Los Angeles and your book is a mystery, for instance, you may want to contact all mystery bookstores in your city first before moving to other geographical areas.
To locate bookstores you may check:
*Yellow Pages Directory in your city.
*Yellow Pages Directory on the Internet.
*The ABA Bookstore Directory: [http://www.bookweb.org]
*The American Booktrade Directory (you may check this at the library).
Another easy way to locate bookstores, but which costs money, is to rent a mailing list. For $40, you may obtain a mailing list of the top 700 independent bookstores.
Once you have a list of the bookstores you wish to contact, there are some guidelines you should keep in mind before getting in touch with their owners:
*Prepare an attractive brochure or media kit, which should contain your contact information, book information, an author’s bio, a book description or blurb, review quotes, and mention of any awards. If you don’t know how to prepare a brochure or media kit, please make sure to do a research on the internet first. Amateurish material will be toss in the trashcan, you can be sure of that.
